HIGHLIGHTS

Explore a portfolio of innovative menswear design projects

MASSIMO DUTTI

Leading the design and development of the casual tailoring collection for the INDITEX mid-luxury brand

CH CAROLINA HERRERA

Crafting unique menswear shirts collections with global influences using the world finest fabrics

CARAMELO

Elevating brand position, bringing back its heritage and building a new contemporary aesthetic

McGREGOR

Applying innovative branding and sourcing solutions to reedit one of the most recognized Spanish labels

LIVE NOW

Explore my latest and favorite designs reflecting my vision for MASSIMO DUTTI sportswear shirts collection

Crafting Timeless Menswear with Passion

With over 15 years in fashion, I specialize in menswear design, adapting to challenges while continuously learning and creating for leading brands like Massimo Dutti, Selected (Bestseller Group) or CH Carolina Herrera among others.

ME

I am very creative and I love my job, illustration, painting and fine arts in general. I consider myself methodical, organized and hard-working. I am a designer by education and vocation.

Teamwork is my priority. I believe that in a company, victories only come by working together. However, I can also achieve my goals autonomously when necessary. I have experience leading and making decisions and think carefully to weigh up risks and opportunities, but I am not afraid of making mistakes.

My ability to adapt quickly to change is something I have learned from having lived through many different experiences. This has not only allowed me to learn different working methods, but also taught me to be flexible and to find a solution to every situation.

EXPERIENCE

International Fashion Journey

Woven designer (pants, blazer and outwear)

Global Experience from Spain

MEXX, Fashion Designer

(Amsterdam, 09/2008 - 10/2010)

MCGREGOR, Men´s Outerwear Designer

(Utrecht, 11/2010 - 08/2012)

I managed the outerwear and leather collection. I was also in charge of coordinating the design and development of all accessories and trims for the rest of the product teams. I was also appointed to design a special vintage-inspired collection to celebrate the brand's 90th anniversary.

SELECTED (BESTSELLER), Senior Designer

(Beijing, 09/2012 - 09/2013)

I coordinated and directed the menswear jersey (T-shirts, polos and heavy jersey), outerwear and leather teams. A team of seven designers.

ETAMHOMME, Head of Design

(Shanghai, 09/2013 - 01/2015)

I managed the menswear brand of the French fashion group ETAM, founded in 2006 in China. I managed the art and product direction from concept to sales merchandising.

MASSIMO DUTTI (INDITEX), Senior Designer

(Barcelona, 02/2021 - 03/2025)

Managed and shaped the Casual Tailoring and Sport Shirt collections, creating moodboards, color palettes, and fabric stories that transformed trend insights into compelling seasonal narratives for Massimo Dutti, the premium brand within the world’s largest fashion group, INDITEX.

CH CAROLINA HERRERA (STL), Senior Designer

(Ourense, 07/2019 - 02/2021)

Senior Designer for CH Carolina Herrera shirts, curating premium yarns and fabric qualities while crafting exclusive textile designs—checks, stripes, prints, and patterns—that elevated prototypes into timeless, presentation-ready pieces.

DESIGN N´ SUPPLY, Co-Founder and Director

(Hangzhou, 01/2017 - 06/2019)

CARAMELO, Menswear Director

(A Coruña, 01/2015 - 12/2016)

D&S was my own design studio and international supplying agency. We offered menswear collections from design concept to final production, focusing on and fully understanding each client's DNA. We worked for Zara, CH Carolina Herrera and Selected (Bestseller), among others.

I led the marketing and product departments for CARAMELO menswear brand. From design to planning, purchasing and branding. A total team of around 25 professionals.

HUGO BOSS, Senior Designer

(Metzingen - Germany, 03/2025 - present)

Led the creative direction and development of the BOSS BLACK Tailoring collections—blazers, overshirts, dress trousers, and coats—curating seasonal narratives through moodboards and color palettes, selecting premium fabrics and innovative washes, collaborating closely with pattern makers, and bringing the final vision to life in impactful presentations.

"Samuel's designs are innovative and timeless, showcasing his extensive experience in menswear fashion beautifully"

Marisa Lacambra, Massimo Dutti (INDITEX)

★★★★★